[WHAT THE OWNER WAS DEALING WITH BEFORE — the gaps in the calendar, the listing nobody had touched, whatever is actually true.]
Case study · Carnelian Bay
Same cabin, different listing
Nothing about Tahoe Bound changed except how it was presented — and who it was presented to.
$426 → $929
Average nightly rate
$10,357 → $30,085
Owner take-home, excluding one-off set-up
19 Jun – 31 Aug
The same stretch of summer, year over year
One owner’s result, not a projection. Final figures and content owned by the case-study build.
The situation
What we changed
- The photos
- [WHICH SHOT LEADS NOW, AND WHY.]
- The listing
- [TITLE, CAPTIONS, COPY — WHAT CHANGED.]
- The guest we aimed at
- [WHO THE OWNER WANTED, AND HOW THAT CHANGED THE PRESENTATION.]
- The pricing
- [WHAT MOVED, AND ON WHICH NIGHTS.]
“In 90 days I made more income than I did the whole previous year. I’ve talked to them more in one week than I talked to the previous manager in ten years. I know what’s going on and I’m not being kept in the dark — that’s a huge advantage when you live across the country.”
Michael Reed · owner, Tahoe Bound · family cabin since 1963
Think your cabin has the same gap?
We take on two properties a month. A call is how we both find out whether yours is one of them.